Category: Nicotine

Understanding Legal Nicotine in the UK

In the United Kingdom, nicotine is legal, but its use and distribution are strictly regulated. From traditional tobacco products to modern alternatives like vapes, pouches, and gums, UK laws aim to protect public health while supporting harm reduction—especially for adult smokers seeking safer options.

This article explains what types of nicotine products are legal in the UK in 2025, how they’re regulated, and what consumers need to watch out for.

Is Nicotine Legal in the UK?

Yes. Nicotine is legal in the UK for adult use. However, the legal status depends on the form in which it is sold, how it is marketed, and who it is intended for.

Nicotine is found in:

• Cigarettes and cigars (tobacco products)

• E-cigarettes and vape liquids

• Nicotine replacement therapy (NRT) products

• Nicotine pouches

• Heated tobacco products (HTPs)

All our nicotine products comply with UK regulations, which are based on public health goals set by the MHRA (Medicines and Healthcare products Regulatory Agency)

What’s Not Legal?

To protect public health—especially that of young people—several nicotine-related practices and products are banned:

🚫 Selling to under-18s
🚫 Advertising nicotine vapes or tobacco on TV, radio, or online
🚫 Mislabelled or unregistered vape juices
🚫 Homemade or illicit tobacco/nicotine products